Context.

Packaging and label design are essential elements of any successful product launch. For many products, packaging is the first thing a customer sees and it is the most influential factor in their buying decision. An attractive package can help create an emotional connection with the customer, and it can be the difference between a customer choosing one product over another.

NexI will describe little bit in more detail about each packaging.

1. These pizza packaging designs feature cute and playful raccoons as theirs main characters. With a bright and cheerful color palette, the designs will surely capture people's attention. The raccoon is enjoying a slice of pizza and two racoons holding big pizza as two brothers owners of pizzeria. The designs are sure to make people smile and are perfect for any pizza lover.

   
   

2. The task was to create a patriotic design for a lollipop showbox. The main character of the design was a dog known in Ukraine named Patron.

   
   

3. This peanut packaging design features a bright green background with a illustration of a Cossack which is the character of the brand.  The task was to make a redesign of existing packaging, so I created 3 different options, but followed the general style of the brand. The text is presented in a modern font and reads "Peanuts - Deliciously roasted and salted". The back of the package shows a nutritional information label, as well as a list of ingredients. The overall design is eye-catching and inviting, making it perfect for displaying in store shelves.