Context.

Project Overview: "IPlan Kids" is an initiative under the umbrella of IPlan company, aimed at promoting financial literacy among children. The task at hand involves reimagining the existing company logo to create a distinctive yet relatable visual identity specifically tailored for children.

Objective: The primary goal of this redesign project is to infuse the existing corporate identity of IPlan with a playful and engaging design suitable for a younger audience. The intention is to maintain a recognizable connection to the parent brand while establishing a unique identity for "IPlan Kids."

Conceptual Approach: Building upon the foundation of the main company logo, the redesigned logotype incorporates elements that evoke a sense of youthful energy and growth. A central character, a giraffe, has been introduced to symbolize growth, depicted as reaching beyond the logo's abstract "roof." This character embodies the spirit of learning, aspiration, and upward progress associated with financial education for children.

Key Deliverables:

• Redesigned logotype for "IPlan Kids"

• High-resolution versions for various applications (print, digital, merchandise)

• Style guidelines outlining logo usage, color schemes, and typography for consistent branding