Brand identity for milkshake bar

Context.

The project includes the development of a corporate style for a milkshake cafe, including logo and brand elements.

The job was to create a unique visual language for an American-style café. We wanted to convey the style of America in the 1950s. Colors and fonts that represent a vintage atmosphere were selected: lavender, blue, dark cherry, and ecru were used as primary colors; simple Montserrat and vintage Routhers typefaces were used throughout the entire identity system.

In the beginning, two logo concepts were created, from which one was chosen, and the brand identity was created based on it.